AD-DICTION / SLOW BLOG LUGANO ENIT

Slow on purpose.

WRITING SINCE 2017
LAST UPDATE 2026.06

Stories of brands, communication and design. Often about cars and music, occasionally about whatever I find interesting enough to write down. I write when I feel like it, no obligations.

— ANDREA BOGONI · MARKETER · LUGANO · COLOPHON ↗
ASK THE ARCHIVE — AI SEMANTIC SEARCH
▶ LATEST POST · 2026.06
Geese live at Primavera Sound Barcelona 2026

A brand's second life

Adidas was born for sport. Then it stepped off the field and became a sign of belonging.

BRAND-IDENTITY · DESIGN · MUSIC READ →

Archive

19 ESSAYS · NEWEST FIRST
#018

I want to hold your hand

digital/design
Digital won the accessibility challenge. The physical is coming back to restore what digital erases: ritual.
2026.06
#017

Are them the resurrection?

brand-identity/music
Oasis are back: packed stadiums, choruses from memory, sold-out merch. More than a reunion, a brand phenomenon.
2025.08
#016

The sound of imperfection

music
Lee Mavers of The La's spent years chasing the perfect sound, only to reject his own masterpiece.
2025.03
#015

Welcome to the (music) machine

digital/music/tech/social
Spotify and its paradoxes: how music is changing, from the vinyl revival to the challenges of digital.
2024.08
#014

Starting off-road and ending up in legend

brand-identity
The story of the Ducati Scrambler told in an interview with Rocco Canosa, head of the Scrambler® range.
2024.06
#013

Ciao Marcello

cars/design
Tribute to Marcello Gandini, designer of some of the 20th century's most iconic cars, from Miura to Countach.
2024.03
#012

The Swiss who didn’t know

swiss-made/cars/design
Everyone knew that a micro-car would never be successful, then Mr Hayek came along.
2023.05
#011

Thank you Moto Guzzi

brand-identity
They used to say there's no “mandellese” without at least one relative working at Moto Guzzi.
2021.03
#010

Fortnite affair: “Who watches the watchers?”

brand-identity/tech/digital
Can a company credibly claim to fight a monopoly?
2020.08
#009

The man who sold jazz

digital/music/brand-identity/tech
If you've ever wondered why the covers of jazz albums all seem somehow coordinated, this might interest you.
2020.07
#008

Fight for the web!

tech/digital/social
The web has turned closed and centralised, against its original promise. Tim Berners-Lee's call to action.
2019.12
#007

The god of great cars

cars/design
Sergio Pininfarina, the designer behind nearly every Ferrari from the mid-1960s to the early 2000s.
2019.09
#006

The Leica brand. Beyond the lens.

brand-identity/swiss-made/design
An illustrated story of the Leica brand, from its Wetzlar origins to the four companies sharing the name today.
2019.01
#005

Digital is cool. Really?

tech/digital/social
Digital was modern, innovative, efficient, reliable, creatively eclectic. Then something happened.
2018.09
#004

The BMW who dreamt to be a Ferrari

brand-identity/cars/design
Germans and Italians are far too different to work together, according to usual clichés.
2018.05
#003

Goodbye Prodir!

brand-identity/swiss-made/design
Some objects we've all held at least once in our lives: the Prodir DS3 is one of them.
2018.01
#002

Who doesn’t love Fridays?

brand-identity/swiss-made/design
I remember the first time I had one of Freitag's outlandish products in my hands.
2017.12
#001

In the name of the son

brand-identity/cars
Among the cars Enzo Ferrari left to history, one is clouded by a myth that tries to deny its authenticity.
2017.09

Topics

8 TAGS
brand-identity 11
design 9
digital 6
music 5
tech 5
cars 5
swiss-made 4
social 3