AD-DICTION.me — Slow blog by Andrea Bogoni

Stories of brands, communication and design. Often about cars and music, occasionally about whatever I find interesting enough to write down. I write when I feel like it, no obligations.

— ANDREA BOGONI · MARKETER · LUGANO · COLOPHON ↗

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▶ LATEST POST · 2026.06

I want to hold your hand

I want to hold your hand

Digital won the accessibility challenge. The physical is coming back to restore what digital erases: ritual.

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Archive

18 ESSAYS · NEWEST FIRST

Are them the resurrection?

brand-identity/music

Oasis are back: packed stadiums, choruses from memory, sold-out merch. More than a reunion, a brand phenomenon.

The sound of imperfection

Lee Mavers of The La's spent years chasing the perfect sound, only to reject his own masterpiece.

Welcome to the (music) machine

digital/music/tech/social

Spotify and its paradoxes: how music is changing, from the vinyl revival to the challenges of digital.

Starting off-road and ending up in legend

The story of the Ducati Scrambler told in an interview with Rocco Canosa, head of the Scrambler® range.

Ciao Marcello

Tribute to Marcello Gandini, designer of some of the 20th century's most iconic cars, from Miura to Countach.

The Swiss who didn’t know

swiss-made/cars/design

Everyone knew that a micro-car would never be successful, then Mr Hayek came along.

Thank you Moto Guzzi

They used to say there's no “mandellese” without at least one relative working at Moto Guzzi.

Fortnite affair: “Who watches the watchers?”

brand-identity/tech/digital

Can a company credibly claim to fight a monopoly?

The man who sold jazz

digital/music/brand-identity/tech

If you've ever wondered why the covers of jazz albums all seem somehow coordinated, this might interest you.

Fight for the web!

tech/digital/social

The web has turned closed and centralised, against its original promise. Tim Berners-Lee's call to action.

The god of great cars

Sergio Pininfarina, the designer behind nearly every Ferrari from the mid-1960s to the early 2000s.

The Leica brand. Beyond the lens.

brand-identity/swiss-made/design

An illustrated story of the Leica brand, from its Wetzlar origins to the four companies sharing the name today.

Digital is cool. Really?

tech/digital/social

Digital was modern, innovative, efficient, reliable, creatively eclectic. Then something happened.

The BMW who dreamt to be a Ferrari

brand-identity/cars/design

Germans and Italians are far too different to work together, according to usual clichés.

Goodbye Prodir!

brand-identity/swiss-made/design

Some objects we've all held at least once in our lives: the Prodir DS3 is one of them.

Who doesn’t love Fridays?

brand-identity/swiss-made/design

I remember the first time I had one of Freitag's outlandish products in my hands.

In the name of the son

brand-identity/cars

Among the cars Enzo Ferrari left to history, one is clouded by a myth that tries to deny its authenticity.

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