AD-DICTION.me — Slow blog by Andrea Bogoni

Stories of brands, communication and design. Often about cars, sometimes about music, occasionally about whatever I find interesting enough to write down. Published when I feel like writing, mostly.

— ANDREA BOGONI · MARKETER · LUGANO · COLOPHON ↗

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▶ LATEST POST · 2026.06

I want to hold your hand

I want to hold your hand

Digital won the accessibility challenge. But the physical is coming back in a new form, not out of nostalgia but to bring back something digital tends to erase: ritual.

DIGITAL · DESIGN READ →

Archive

18 ESSAYS · NEWEST FIRST

Are them the resurrection?

brand-identity/music

Oasis are back. Packed stadiums, choruses sung from memory, merchandise flying off the shelves. More than a reunion: a brand phenomenon.

The sound of imperfection

The story of Lee Mavers, frontman of The La's, who spent years chasing the perfect sound only to reject his own masterpiece.

Welcome to the (music) machine

digital/music/tech/social

Spotify: between successes and shadows, how music is changing, from the revival of vinyl to the challenges in the digital world.

Starting off-road and ending up in legend

The story of the Ducati Scrambler told in an interview with Rocco Canosa, head of the Scrambler® range.

Ciao Marcello

Tribute to Marcello Gandini, the designer behind some of the most iconic cars of the 20th century, from the Lamborghini Miura to the Countach.

The Swiss who didn’t know

swiss-made/cars/design

Everyone knew that a micro-car would never be successful, then Mr Hayek came along.

Thank you Moto Guzzi

They used to say there's no “mandellese” without at least one relative working at Moto Guzzi.

Fortnite affair: “Who watches the watchers?”

brand-identity/tech/digital

Can a company credibly claim to fight a monopoly?

The man who sold jazz

digital/music/brand-identity/tech

If you've ever wondered why the covers of jazz albums all seem somehow coordinated, this might interest you.

Fight for the web!

tech/digital/social

Over the last decade the web has developed into closed and centralised models that go in the opposite direction to the original one.

The god of great cars

Sergio Pininfarina, the designer behind nearly every Ferrari from the mid-1960s to the early 2000s.

The Leica brand. Beyond the lens.

brand-identity/swiss-made/design

An illustrated story of the Leica brand, from its Wetzlar origins to the four companies sharing the name today.

Digital is cool. Really?

tech/digital/social

Digital was modern, innovative, efficient, reliable, creatively eclectic. Then something happened.

The BMW who dreamt to be a Ferrari

brand-identity/cars/design

Germans and Italians are far too different to work together, according to usual clichés.

Goodbye Prodir!

brand-identity/swiss-made/design

There are certain objects that each of us have had in their hands at least once in their life time: the Prodir DS3 is one of these.

Who doesn’t love Fridays?

brand-identity/swiss-made/design

I remember the first time I had one of Freitag's outlandish products in my hands.

In the name of the son

brand-identity/cars

Among many cars consigned to history by Enzo Ferrari, one in particular is clouded by a myth that seems to try to deny its authenticity.

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